10 Proven Methods to Get More Reviews for Your Medical Practice

One of the most common questions Doctors and Office Managers ask is "How can our practice get more reviews?"

There is no doubt that reviews and testimonials across highly authoritative sites like Health Grades, Vitals, Google, Facebook, and Yelp have a tremendous impact on your online visibility.

Online reviews have in many ways become the new word of mouth referral. Instead of calling up my friend to ask what doctor she likes I can see what the doctor is liked by hundreds or thousands of people. Social proof and validation is something marketers have been leveraging for years. Whether it's a snippet on a page to help boost form submissions or QVC taking calls from strangers to talk about how much they love their new vacuum cleaner.

How Your Patients Use Reviews

  1. 90% of consumers read online reviews before visiting a business
  2. Online reviews have been shown to impact 67.7% of purchasing decisions
  3. 84% of people trust online reviews as much as a personal recommendation
  4. 74% of consumers say that positive reviews make them trust a local business more
  5. Every one star increase in a Yelp rating means a 5 to 9% increase in revenue
  6. 82% of Yelp users said they typically visit Yelp because they intend to buy a product or service

Source: Forbes

With that sort of impact on customer decision making you might think reviews come naturally for a busy practice. You would be wrong.

Less than 25% of consumers have never left an online review. And the majority of online reviews come from 25-34 year olds. Which depending on your specialty, may not be your most common demographic.

Not only is it an important part of a patients decision making process when searching for a provider, but it also means it's your job to give the extra nudge to get your practice more reviews.

When you start receiving more reviews you will inevitably have someone leave a negative review. Don't panic. This can actually be a good thing.

According to marketing software company Vendasta, 95% of consumers suspect censorship or faked reviews when they don't see bad scores. The negative review makes your business look more "real". It also gives you a chance to show your true colors and respond to the negativity in a thoughtful respectful manner.

What Review Websites are Important for Doctors and Medical Practices

Depending on your specialty and location this may differ, but this list is pretty consistent across healthcare.

  1. Google My Business
  2. Facebook
  3. Healthgrades
  4. Vitals
  5. Yelp

Your practice is probably listed or has received reviews on other sites as well, like RateMds.com, DoctorReviews.com. While you can't ignore these, your focus should be on the short list of the most common sites your patients visit. Pick one or two review sites and focus on building a strong reputation before moving on to the next

For example, for 3 months push patients to Google My Business to leave feedback. After you have received 20 reviews, move on to Facebook.

10 Methods to Get Your Medical Practice More Reviews

  1. Just ask - Communicate with all of the roles in your practice
  2. Educate patients on how to leave a review
  3. Send a personal email
  4. Make it simple
  5. Use a third party tool
  6. Remind multiple times
  7. Offer an incentive
  8. Respond to reviews
  9. Put a link in your email signature
  10. Ask past patients

In short, your practice needs to make gathering genuine reviews an integral part of its marketing strategy. It will increase your visibility and improve your new patient conversions.

Thad Warren

Thad Warren

I am a digital marketing and analytics guru with 10 years of experience leveraging analytics and tech to help identify high growth opportunities across entire organizations. I believe the best way to drive growth is by connecting all parts of an organization to a single message, brand, and strategy to create an experience customers love just as much as the product.

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